We're supporting hosts and travelers during COVID-19. Learn More

Listing Owners Timeshare News Travel

Hilton Grand Vacations Continues Their Strategic Expansion with Bluegreen Vacations Acquisition

In a significant move to enhance its market presence, Hilton Grand Vacations Inc. has announced a definitive agreement to acquire Bluegreen Vacations. This all-cash transaction is valued at approximately $1.5 billion, inclusive of net debt, priced at $75 per share.

The acquisition marks a milestone for Hilton Grand Vacations, promising to broaden its vacation ownership and experience offerings. With this move, HGV aims to extend its customer reach and increase its sales locations, cementing its status as a leading company in the vacation ownership and experiences sector.

Mike Kennedy - Nov 11, 2023

A Proven Strategy

A particularly notable aspect of this acquisition pulls from the same play book as their earlier acquisition of Diamond. During my time with Hilton Club, as much as 70% of their business was owner upgrades. The Hilton Club was their marquis product – and as such – owners were more than eager to trade in a lower market product (Hilton Grand Vacations) for a more “upscale” one. Rebranding Diamond Resorts and Hilton Vacation Clubs instantly provided a lower tier of inventory to move owners through the ranks – while spending more money along the way. The acquisition of Bluegreen will provide access to 200,000 owners, many of whom will be eager to own and travel within the Hilton timeshare ecosystem.     

Thoughts From HGV’s CEO

Mark Wang, President and CEO of Hilton Grand Vacations, views the acquisition as a strategic enhancement of their already robust vacation ownership and experiences portfolio. Bluegreen Vacations brings to the table a strong history of organic growth, a dedicated customer base exceeding 200,000 members, and strategic partnerships that promise to extend HGV’s reach.

Furthermore, this acquisition is aligned with HGV’s strategic growth, leveraging the infrastructure built with the Hilton Vacation Club brand and the innovative HGV Max membership offering. The HGV Ultimate Access experiential platform is also expected to gain from this consolidation.

Stakeholders’ Perspective

This business combination is seen as a win-win for all stakeholders involved — from team members to shareholders and consumers — as it combines the strengths of two major players within the timeshare industry. It’s also a large expansion of resorts that will hopefully provide both existing owner bases with increased resort and destination options.

Owner Rentals: To Be or Not To Be? 

Both Bluegreen and Hilton Grand Vacations have tightly restricted their owners’ right to rent their properties in recent months so it remains to be seen what this acquisition will mean for the owner rental market as a whole. What we can say is this further adds to the already aggressive consolidation that’s occurring in the timeshare industry. Marriott Vacation Club has acquired  Interval International and Hyatt Vacation Club (which recently acquired Welk Resorts), while HGV owns Diamond Resorts and now Bluegreen Vacations. We, of course, know it’s all about sales in the end  – but we do hope these consolidations make it easier for leaders at the top to implement and disseminate better exit and liquidity options for their timeshare owners too.  

The world’s fastest growing community of

timeshare owners and vacationers.

Resort stays up to 70% off? That’s something to chew on! Subscribe now for exclusive deals straight to your inbox

*KOALA will never sell or share your email address.